About Behavioural Finance
Behavioural finance is an upcoming area of specialisation in finance. The subject has gained prominence during the last two decades. Lot of research work has begun on this subject at national and international levels. A few universities have started offering elective courses on this subject. Industry is looking forward to this subject to unveil the unsolved mystery of stock market investment and investor behaviour. This subject combines traditional finance theories with psychology, sociology and organisation behaviour to form a new body of knowledge.